What’s on the minds of Ontario’s travel industry? Insights from TICO’s latest survey.
TICO conducted a comprehensive survey of registrants in November 2024. We’d like to thank everyone who took the time to complete the survey and share their feedback.
The survey asked about registrants’ satisfaction with TICO, confidence in TICO’s services, along with where you see the biggest opportunities and challenges for your business.
“Hearing directly from registrants allows us to better understand the views and needs of industry and where TICO can make a meaningful difference,” said TICO CEO Richard Smart. “By listening to registrants, we can shape our initiatives to better support the industry, whether that is through service enhancements, new resources or mutual understanding.”
Here’s What We Heard:
Business outlook
When the survey was fielded in November 2024, 40% of respondents reported their business was performing better than the previous year, while 37% said business remained stable, and 16% noted a decline.
Opportunities for 2025
Consumers remain eager to travel, with niche markets and specialized interests driving demand.
Social media continues to expand customer bases, creating new opportunities for growth.
Challenges for 2025
Staffing shortages remain a concern.
Rising travel costs and the weakened Canadian dollar present ongoing financial challenges.
Geopolitical issues worldwide continue to impact travel planning and confidence.
Satisfaction & confidence
72% of registrants are confident in TICO and 67% of registrants are satisfied with TICO.
Overall, 72% of registrants rate their perception of TICO as excellent or good.
Interactions with TICO
Approximately 60% of registrants have participated in a TICO initiative, such as a webinar or seminar, the AGM, or a roundtable.
Of those who participated 80% were satisfied or very satisfied with their experience.
Auditor General report
63% of registrants are aware of the Auditor General’s value-for-money report of TICO, and 59% have read all or some of TICO’s quarterly progress reports.
In considering the recommended comprehensive review, the top areas registrants would like to see included: funding of the Compensation Fund, modernizing regulations and TICO’s role.