Can consumers easily spot your TICO registration number on your website?
The internet has revolutionized the way we do many things, including how we research and book travel. Having an online presence is a key way that many travel agencies and tour operators promote their services and sell to clients.
As TICO continues its consumer awareness campaign to inform Ontarians about the benefits of booking with a TICO-registered company, consumers are encouraged to confirm if a travel website/agency is registered before booking. Be sure to display your TICO registration number in a spot that is easy to find.
All travel websites, and other forms of ‘representations’ including ads, social media pages, pamphlets, flyers, etc., must include four pieces of information.
While the primary goal is to be helpful to consumers, you should also take comfort that you are following the law.
- TICO registration number
- The name of the company
- The address of the company
- Contact information
While some companies choose to include the TICO logo (you can download it here) on their website, the TICO registration number is required by the Regulation. It needs to be visibly displayed – some companies choose to include it on their homepage, about section or contact us page.
And, if your company launches a new website or changes the URL of an existing website, be sure to let TICO know by completing a Notice of Business Change: Change of Website form. Website information is part of TICO’s online directory that consumers use to verify if a company is TICO-registered.